Jacob Zweig, Managing Director
The rules of marketing are changing fast. AI is raising the bar for personalization. Privacy regulations are reshaping how you work with customer data. And siloed data stacks? They're quickly becoming a thing of the past. That’s why OneSix partners with Snowflake — to help marketing teams not only keep pace, but lead.
We bring together AI, machine learning, and Snowflake’s AI Data Cloud to help companies build smarter, faster, and more personalized marketing strategies rooted in trusted, connected data. Together, we give you the tools to act on insights, optimize spend, and elevate performance — all while protecting customer privacy and scaling with confidence.
Snowflake’s Modern Marketing Data Stack 2025 report highlights five major forces reshaping the landscape. But to succeed, companies need more than ideas — they need a foundation built for agility, intelligence, and security. That’s where Snowflake shines — and where OneSix delivers real business value.
In 2025, marketers are no longer waiting on technical teams to access insights. Thanks to advancements in AI and natural language querying, they can now explore data directly, make decisions faster, and create more personalized experiences.
At OneSix, we help marketing teams take full advantage of this shift with personalization at scale, deploying models like Lifetime Value (LTV), churn prediction, and Next Best Action to deliver immediate, actionable insights that drive real-time personalization.
Our Work in Action
Maximizing casino player profitability with a 1:1 marketing engine
Marketing applications are evolving to connect directly to unified data platforms rather than relying on fragmented, siloed subsets. This new model boosts security, strengthens governance, and unlocks deeper insights across every customer interaction.
OneSix designs marketing ecosystems where applications work seamlessly with unified customer data, creating the foundation for truly cohesive, omnichannel engagement.
As third-party cookies become less reliable, marketers are turning to a blend of classic and modern measurement tools, including Marketing Mix Modeling (MMM) and secure Data Clean Rooms. These approaches offer a privacy-first way to measure performance and optimize budget allocation.
Through our Marketing ROI Measurement services, OneSix helps companies implement next-generation MMM models and privacy-centric attribution frameworks to deliver actionable clarity on campaign effectiveness.
Our Work in Action
Boosting sales by 15% through marketing optimization for a spa franchise
In a privacy-first world, first-party data has become marketing’s most valuable asset. Brands that successfully capture, enrich, and activate their own customer data are gaining undeniable competitive advantages.
At OneSix, we empower organizations to build rich, scalable first-party data ecosystems—leveraging clustering, segmentation, and predictive modeling to unlock smarter acquisition, retention, and personalization strategies.
More brands are transforming into media platforms themselves, monetizing their first-party data by creating targeted advertising ecosystems. Whether in retail, travel, telecom, or beyond, this shift to commerce media opens new revenue streams and deepens customer engagement.
OneSix supports brands in navigating this opportunity with our high-value audience acquisition solutions, helping companies not only identify and convert high-value customers but also build monetizable audience strategies through predictive insights and lookalike modeling.
To fully take advantage of these emerging marketing trends, companies need more than ambition — they need the right foundation. As Snowflake highlights, building a future-ready marketing stack means embracing platforms that are connected, composable, and AI-powered.
At the heart of this transformation are key capabilities and technologies that define the modern marketing data stack:
At OneSix, we help companies not just implement these Snowflake capabilities — but also design strategies around them. We build AI-driven marketing ecosystems that are fueled by unified data, automated by intelligent models, and powered by real-time insights — so you can deliver the right message, to the right customer, at exactly the right time.
Whether you're ready to deploy Snowflake Cortex for predictive engagement, leverage Data Clean Rooms for collaborative attribution, or enrich your segmentation strategies through Snowflake Marketplace, OneSix can accelerate your path to marketing success.
