Onboarding, enrollment, market access, therapy, and discontinuation connected in a single view
Outreach and care plans tailored to each patient's therapy journey
Insurance coverage modeled to anticipate impact on prescribing behavior
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A biopharma company's Patient Services function depended on understanding and engaging patients, prescribers, and payers across the full therapy lifecycle, from onboarding through retention.
The data needed to do that work existed, but it sat across fragmented sources: prescriber and HCP touchpoints, specialty pharmacy hubs, payer aggregators, claims feeds, and the company's own enrollment and case systems, with no end-to-end view.
Without a connected picture of the journey, Patient Services could not optimize therapy cycles, shorten onboarding, improve retention, or anticipate where changes in payer coverage would shift prescribing behavior. The company needed an evidence-based view of the journey that the business could actually act on.
OneSix partnered with business and IT to map the patient journey across brands, franchises, and therapeutic areas, aligning process to data through every stage: onboarding, enrollment, market access, conversion, therapy, cases, disposition, switches, and discontinuation. The mapping informed the architecture rather than the other way around, so the platform reflected how Patient Services actually operates.
Using modern data engineering techniques and reusable frameworks, OneSix connected to the structured and unstructured healthcare data sources that matter to the journey, including ERP, IMS, Veeva, Salesforce, specialty pharma hubs, aggregators, NPPES, Census, and adjacent public data, at the speed and scale the work required.
Machine learning and advanced analytics surfaced patient journey and engagement signals, and personalized dashboards put decision-relevant views in the hands of case managers, access managers, and Patient Services leadership.
The platform delivers a connected, end-to-end view of patient journeys across all prescriber and HCP touchpoints, calibrated treatment paths and coordinated financial assistance, diversified co-pay program design, optimized payer mix, and predictive visibility into how insurance coverage changes affect prescribing behavior.
The result is an evidence-based direction for Patient Services that focuses effort on high-value areas, differentiates the company's products in the market, and helps improve patient outcomes.
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